Top tip to transform your copy: Don't bury your message.
I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...
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Hannah Rooke
Jun 21, 20231 min read
Are you waving or drowning?
Marketing is tough. So many companies, managers and executives are struggling to get their message out, find the right employees,...
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Hannah Rooke
May 24, 20232 min read
Copywriting - Better when it's Bonkers
I really sniggered seeing this web banner (the animated version is much better). My interest was well and truly piqued. The playful copy...
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Hannah Rooke
May 19, 20231 min read
The pen scratched...
The pen scratched along the paper furiously, tirelessly trying to keep up with the ears and brain. Neurons firing, heart rate increasing,...
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Hannah Rooke
Mar 21, 20232 min read
Sorry, sausages and gremlins.
The real process behind my metaphorical sausages.
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Hannah Rooke
Feb 3, 20233 min read
Failing for life
The theme of failure has been cropping up for me recently (🇺🇦 Eddie Shleyner's latest newsletter, Mark Ritson's webinar with The...
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Hannah Rooke
Jan 24, 20231 min read
Compliment or is it complement?
Today (24 January) is National Compliment Day. The compliment or complement debate still catches me out, so here’s my little act of...
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Hannah Rooke
Aug 3, 20222 min read
FML TLAs
The world is full of acronyms, and abbreviations, and over the years I’ve been compiling extensive lists - because I love them? No...
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Hannah Rooke
Jun 15, 20223 min read
How to make friends and influence women
I grew up surrounded by intelligent, strong and respectful women. Most of my favourite teachers, extended family members and role models...
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Hannah Rooke
Jun 13, 20221 min read
Damn you autocorrect
I have a love/hate relationship with autocorrect and AI typing software. It often helps make sense of less than nimble fingers. And I...
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Hannah Rooke
Jun 5, 20223 min read
Let me tell you a secret...
Everyone worries about money. Here are my personal and business experiences with added saving and sustainability tips.
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Hannah Rooke
May 16, 20221 min read
Getting to the point
To stand out in overflowing inboxes, emails have to get to the point - especially in B2B. Time is money after all. Here's an example...
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Hannah Rooke
Mar 25, 20223 min read
Misheard lyrics and malapropisms - Have you got soap in your hole? There’s a bathroom on the right.
Malapropisms, spoonerisms and eggcorns. What the terms mean and why it’s important for your SEO, writing and marketing. With funny examples.
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Hannah Rooke
Mar 18, 20221 min read
Too much adulting
Apologies for the blog silence since January - life has gotten in the way somewhat, with what can only be described as too much adulting....
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Hannah Rooke
Jan 21, 20223 min read
Overused or misused words and phrases - part 5
We’re leaving buzzwords for now to focus on some bad habits and lazy or boring phrases we all use, and I'll share some tips to avoid...
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Hannah Rooke
Jan 17, 20222 min read
Buzzword bingo. Overused or misused words and phrases - part 4
It's back. It may be 2022 but there's still plenty more buzzword bingo to play. Eyes down and dabbers at the ready. On your radar...
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Hannah Rooke
Nov 15, 20212 min read
Buzzword bingo. Overused or misused words and phrases - part 3
The next exciting instalment of Buzzword bingo, examining the real meaning behind some of those words and phrases we all use too often or...
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Hannah Rooke
Nov 1, 20211 min read
Buzzword bingo. Overused or misused words and phrases - part 2
Here's the second collection of those words and phrases I read and hear which are commonly used incorrectly. They're tools within the...
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Hannah Rooke
Oct 17, 20211 min read
Buzzword bingo. Overused or misused words and phrases - part 1
In this series of blog articles, I’ll be sharing some observations of misused or overused words and phrases, and will suggest alternatives.
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Hannah Rooke
Sep 6, 20215 min read
Can I kiss your buttocks? The challenge of communication post lockdown.
Is it only me or have we all forgotten how to talk to people following Covid-19 restrictions? Here's my perspective.
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