Top tip to transform your copy: Don't bury your message.
I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...
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Hannah Rooke
Jun 21, 20231 min read
Are you waving or drowning?
Marketing is tough. So many companies, managers and executives are struggling to get their message out, find the right employees,...
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Hannah Rooke
May 24, 20232 min read
Copywriting - Better when it's Bonkers
I really sniggered seeing this web banner (the animated version is much better). My interest was well and truly piqued. The playful copy...
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Hannah Rooke
Mar 21, 20232 min read
Sorry, sausages and gremlins.
The real process behind my metaphorical sausages.
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Hannah Rooke
Feb 3, 20233 min read
Failing for life
The theme of failure has been cropping up for me recently (🇺🇦 Eddie Shleyner's latest newsletter, Mark Ritson's webinar with The...
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Hannah Rooke
Jan 24, 20231 min read
Compliment or is it complement?
Today (24 January) is National Compliment Day. The compliment or complement debate still catches me out, so here’s my little act of...
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Hannah Rooke
Aug 3, 20222 min read
FML TLAs
The world is full of acronyms, and abbreviations, and over the years I’ve been compiling extensive lists - because I love them? No...
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Hannah Rooke
Mar 25, 20223 min read
Misheard lyrics and malapropisms - Have you got soap in your hole? There’s a bathroom on the right.
Malapropisms, spoonerisms and eggcorns. What the terms mean and why it’s important for your SEO, writing and marketing. With funny examples.
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Hannah Rooke
Jan 21, 20223 min read
Overused or misused words and phrases - part 5
We’re leaving buzzwords for now to focus on some bad habits and lazy or boring phrases we all use, and I'll share some tips to avoid...
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Hannah Rooke
Oct 17, 20211 min read
Buzzword bingo. Overused or misused words and phrases - part 1
In this series of blog articles, I’ll be sharing some observations of misused or overused words and phrases, and will suggest alternatives.
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Hannah Rooke
Sep 6, 20215 min read
Can I kiss your buttocks? The challenge of communication post lockdown.
Is it only me or have we all forgotten how to talk to people following Covid-19 restrictions? Here's my perspective.
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