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Hannah Rooke

Aug 14, 20232 min read

Top tip to transform your copy: Don't bury your message.

I edit a lot of digital content for a global tech company and so many pieces don't tell the reader what they're selling until about 50...

Hannah Rooke

May 24, 20232 min read

Copywriting - Better when it's Bonkers

I really sniggered seeing this web banner (the animated version is much better). My interest was well and truly piqued. The playful copy...

Hannah Rooke

Mar 21, 20232 min read

Sorry, sausages and gremlins.

The real process behind my metaphorical sausages.

Hannah Rooke

Jan 24, 20231 min read

Compliment or is it complement?

Today (24 January) is National Compliment Day. The compliment or complement debate still catches me out, so here’s my little act of...

Hannah Rooke

Jan 21, 20223 min read

Overused or misused words and phrases - part 5

We’re leaving buzzwords for now to focus on some bad habits and lazy or boring phrases we all use, and I'll share some tips to avoid...

Hannah Rooke

Jan 17, 20222 min read

Buzzword bingo. Overused or misused words and phrases - part 4

It's back. It may be 2022 but there's still plenty more buzzword bingo to play. Eyes down and dabbers at the ready. On your radar...

Hannah Rooke

Oct 17, 20211 min read

Buzzword bingo. Overused or misused words and phrases - part 1

In this series of blog articles, I’ll be sharing some observations of misused or overused words and phrases, and will suggest alternatives.