PRICES AND PROCESS

How much do I charge?

My standard copywriting day rate is £300.

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I also have a retainer day rate of £280 - discounted because you’ll be paying upfront each month to guarantee my time. Retainers are for a minimum of 3 days per month for 6 months.

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How does that compare to standard copywriting prices?

Copywriters all have different approaches, overheads, skills and productivity. But to give you an idea, the ProCopywriters 2024 survey revealed the average freelance copywriter day rate is £440. Bear in mind, prices vary by experience and location.

 

I'm experienced, from the East Midlands and exceedingly good value for money!

 

How much do typical copywriting projects cost?

Again everyone's different, but here are my sample prices:

• 4 x social media posts (LinkedIn, Instagram, Facebook) with relevant hashtags (depending on word count) = £150 to £300

• Web page = £150 to £300

• Blog article from a defined brief and sources (600-1,000 words) = £300 to £500

• ​Thought leadership article with added research and references (800-1,200 words) = £450 to £750

• Sales email or direct mail = £150 to £300

• E-newsletter = £300 to £500

• 6,000-word white paper with extensive research, referencing, planning, two rounds of revisions and final proofread = £2,400 to £3,000

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All prices include briefing, writing, proofreading and at least one set of amends.

 

My process

1. Briefing You supply your own, we fill mine out together, or we chat through things on the phone. If I’ve filled out a brief or we edit yours, I’ll send you a version for approval.

2. Outline For blogs, case studies or longer copy, I’ll provide notes and a very rough outline for approval, based on the agreed brief. Once you’re happy with that, I’ll get cracking writing the whole thing.

3. Writing I’ll tap away behind closed doors and once I’m happy, I’ll send you a first draft to review. I won’t share the tortured behind-the-scenes process, but will add some notes or explanations.

4. Amends and approval In an ideal world, you’re blown away with the copy and the job’s complete. However, we all know it’s not an ideal world. I always include one set of amends (sometimes more and I’ll detail these in your estimates). It’s my business to get things right for you - your satisfaction is my payday. If you need a rewrite, we’ll have a chat, but this rarely happens because I make sure everyone’s happy with the brief before I start. There’s sometimes nuanced tone of voice, language or personal preferences which I’ll learn the more we work together.​​

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To protect everyone and make sure we all know where we stand, I have a contract for all new clients. And I'll ask for a deposit before I start work.

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After the initial deposit, my standard payment terms are 15 days. I invoice monthly or on completion.

 

Fill in the form below or drop me an email about what you need. If I'm not quite right or don't have capacity, fear not, I know plenty of excellent copywriters I can recommend.