Mecca Bingo

Working with Krow Agency, I developed copy for a blog article to boost a full recruitment campaign for the revamped Luton venue. ​ Working with existing creative and brand guidelines, I needed to encompass the fun tone of voice and turn the usual bland job descriptions into something a bit more - Mecca. ​ With tight deadlines and an evolving brief, I worked with the team at Krow to develop headline options as well as weave in key phrases to provide continuity with the wider social campaign. ​

The full article is available here.